How to Write Essays And Improve Your College English

How to Write Essays And Improve Your College EnglishIf you want to write a synthesized essay sample and improve your college English, then this is something that you should look into. The best way to improve a college essay sample is to write one yourself. This will allow you to see what the other person is writing and the advantages that you can use from knowing the writer's style. Most people who write samples often have a difficult time with this because they do not know how to write essays and therefore they feel as if they cannot write an essay.The benefit of writing your own essay is that you will get the benefits of knowing the writer's style and the structure. You will be able to see how many writers do things differently. And when you have these differences, it can make you look good or make you look bad in the eyes of the other student. Most people just do not understand how important this can be.What you will learn is that if you want to come out as a winner in this compet ition, you need to copy the original essay. You need to look at how it is written and even improve upon it by writing something similar but not exactly the same. This means that you will be able to get better grades and that will help you get a higher grade as well.When you write a good essay, it can be seen as real writing, just with more words. However, if you copy an essay or sample, you will notice that this also improves your skills. If you want to increase your skills, then you need to write. There are many tips for writing good essay samples but you do not want to overcomplicate your task because doing so may cost you a good grade in school.In order to improve your college English and your writing skills, you will need to keep track of your past essays. You can do this by writing them down and keeping them on a file so that you can look at them anytime you want. Writing a simple journal is the easiest way to do this but you do not want to put too much thought into this becaus e it can take up so much time.In today's world, it does not matter how old you are, you can succeed in life. This can come from any place you go and there are many people who have succeeded and are very successful. Even if you do not seem to have anything going for you, there are many people who have succeeded through hard work and many people are born winners. It does not matter what race, religion, color, creed, gender, or nationality you are, if you are willing to work hard and do the right things, you can find success.The benefits of writing an essay include being able to write a short essay and take notes about the experience of the writer. You can make this more interesting by adding humor, stories, and quotes from the writer. All of these can be used to improve your overall writing skills.Do not let your writing skills fall behind. You need to know how to write well in order to succeed in life. Keep track of your essay samples and your other writings. You will find that this can really help you to become a writer.

Why Nobody Is Discussing Middle School Essay Topics List and What You Should Do Today

<h1> Why Nobody Is Discussing Middle School Essay Topics List and What You Should Do Today </h1> <h2> Middle School Essay Topics List and Middle School Essay Topics List - The Perfect Combination</h2> <p>On our site you will find unmistakably increasingly valuable outstanding data that is sure to be useful for junior and higher school kids from, similar to basic home errand article about Hamlet, alongside, for example, application expositions for school for future understudies. Here and there educators give singular themes to each understudy, and now and again they don't. School ought to occur in the nighttimes. All year school is certifiably not a smart thought. </p> <p>Choose something you're in a situation to talk about or depict and something which will introduce your great characteristics to your educator. Specific computer games can be believed to be portions of craftsmanship. Settle on a most loved game and show up at how it created. Alright, so perhaps you're an educator of center school children and you're completely tearing your hair out at expecting to build up some straightforward exposition points that won't just feature your understudy's capacities yet likewise connect with and intrigue them. </p> <h2> The End of Middle School Essay Topics List </h2> <p>In the improbable occasion you aren't in any regard content with your paper, we give an assurance to revamp it for nothing out of pocket, insofar as it is conceivable to show that the author didn't satisfy your underlying determinations. Among the hardest part of composing and article is making up a generally excellent point to expound on. Following that, essayists would need to be able to take an extremely clear remain on what they believe is correct with respect to the issue till they start composing their contentions. To achieve this, the authors would need to put down the realities of their examination in the pugnacious article, at the specific time they should refer to the realities to show the accreditation of the arguments.</p> <p>Taking into thought that there's an expansive scope of subjects and thoughts for convincing papers and different procedures to make them, it oftentimes gets hard for understudies to pick the most significant and captivating point and technique to follow. Moreover, you realize where to look for solid subtleties. At the point when it tends to be hard to motivate kids to make papers, the mystery is to present subjects or issues they are keen on. You ought to have openness to legitimate assets which will help you to create the exposition with suitable sense and structure. </p> <p>The expectation of an enticing article is to make the peruser think like you. Nitty gritty looking into and diagram altering When you have the whole image of the paper in your considerations, begin scanning for subtleties that will permit you to convince perusers. In this sort of circumstance, it's progressively advantageous to find instant papers and use them for instance. At the point when you're composing contentious article you should remember that you have a proposition and you should cause others to concur on your reasoning. </p> <p>When you have the point, answer the inquiry and bolster your answer with at least three clarifications for why you trust it. At the point when you find a subject intriguing, you regularly will understand that you can compose the paper a ton easier. A far from being obviously true theme gives the essayist the opportunity to bring out numerous fundamental focuses. There are a wide range of contention subjects that are generally expounded on to where you become weary of perusing precisely the same substance and over once more. </p> <p>Readers ought to comprehend what the issue is and what's in question. Classes, exposition subjects might be partitioned into. You should ensure you select a point which you discover intriguing and one that you are going to need to expound on. Syndicated programs fall into the very same class since they are ordinarily stubborn or false. </p> <p>When you pick a point, you need to answer to the inquiry and prove your reaction with at least three inspirations regarding why you think that way. At the point when you pick a subject, verify you pick a very much characterized, questionable issue. In addition, it tends to be useful to choose a fabulous point to expound on. The theme additionally should be one of a kind. </p>

Challenges With Writing a Title For an Essay

Challenges With Writing a Title For an EssayChallenges to write a title for an essay are a reality of the modern student. Unless you're a fast and accurate writer, you'll inevitably need to shorten your essay or rewrite parts that will make you lose points. This is just part of learning to write a good essay. There are more subtle tactics you can use that will help your paper stand out from the crowd.First off, don't give away any surprises in a short piece. It's important to make the information the reader needs to grasp as soon as possible. Don't worry too much about making things too complicated if your audience is not ready for more detail or nuance.For example, if your audience is already familiar with the topics you cover in your essay, it makes sense to go into those subjects in a very direct manner. That is, if they're talking about teen pregnancy, say something like, 'Teen pregnancy is on the rise in the United States, with more than five million babies born each year.' Once they're already primed to accept this point, you can move on to more difficult ones.On the other hand, if you're working on an essay on global warming, it might be more appropriate to convey your message by using words that seem to make the idea more real. A better choice could be, 'There is plenty of evidence that global warming is taking place, and in some parts of the world, such as the Midwest, people are feeling the effects now.' A much more important point here would be to ensure that you're discussing the causes of global warming and not just the symptoms.One way to incorporate that idea into your essay is to tell your readers about research on specific topics you're dealing with in your essay. Instead of stating a fact like, 'Historians have discovered that blacks were enslaved by whites for thousands of years before the Civil War,' you can explain why that particular fact came to light in the past. You could also offer the opinion of historians that prove that slavery was a bad thing.These types of caveats may seem self-serving, but they're a way of making certain statements more accurate without giving away too much information. This is why choosing difficult subjects to tackle in your essay is important. In addition to making sure you're covering the basics, you'll also want to show that you have a general knowledge of the topic.For example, instead of writing an essay on the history of dog training, consider an essay on the dangers of having too many dogs at home. Perhaps even more complicated would be a complex discussion on why you shouldn't allow your dog to sleep in your bed at night. Again, these kinds of subjects are difficult to cover with one paragraph, but if you start with a paragraph of information and finish with a paragraph of information you can cover both issues.Using challenging ideas and writing them with ease is important in any type of essay. The only way to do this successfully is to make sure that the information you've gather ed is sourced and not misleading.

Essay Topics - What is the Meaning of the Essay Topic?

Essay Topics - What is the Meaning of the Essay Topic?Outline of job applicants' Essay Topics can be defined as working together to accomplish a group or organizational goal. It is important to examine the site when searching for articles because research reveals that many outplacement sites list these topics within the position essay. It may also be a sign that the site is selecting which topic are beneficial.Although many assignments as well as positions require writing the term for length, there is a tremendous need for the position essay to be lengthy. By the same token, the length should be interesting and thoughtful. It should spark the reader's interest and be interesting enough to enhance the skills.Outlines are recommended to the employer because the employer's hiring decision can be guided by the position essay. By the end of the essay, the employer should be well equipped to select an applicant who has experience in the employment and requires the skills for the job. The e mployer wants to ensure that the position essay topics are broad and have an overview of the job description and qualifications required for the position.Prior to analyzing the listing, it is important to consider the composition. By the end of the placement essay, the applicant must provide an overview of the job description and describe the necessary skills and the applicable job duties. It is also a plus that the employer is advised by the applicant's personal experience and expertise as well as proof of relevant education.Depending on the placement site, it is not only suggested but it is highly recommended that the employer determines the topic in advance of the assignment. This is an indication that the employer does not want to give the applicant a vague assignment or a general topic. It is also a sign that the employer wants the applicant to provide an accurate and comprehensive topic.Assigning an effective topic that is free of bias and is detailed enough can help the appli cant understand the placement site'sstandards. By doing so, the applicant will be aware of what the employer is looking for. When considering the employment site, there should be a complete description of the desired position with specific job duties and salary levels.This will help the applicant understand the important details and the applicant will also know what the employment site expects. Also, the applicant is able to make a decision as to whether the employment site will be a good choice or not. Considering the applicant's experience and education, there are great benefits to the position essay subject. Not only will it help the applicant, but the employer can be sure of choosing the right position for the applicant.

Gender Discrimination In The Workplace Essay - 1239 Words

Introduction: The United States of America is a synthesis of different religions, cultures, and ethnicities. Although the American culture has improved significantly in terms of opportunities for equal employment, arguably there are still unjustified conflicts that create hostile working environments. Within the workplace, women have overcome countless obstacles, in fact, a common barrier that female employees face is gender discrimination. As an example, gender discrimination is the mistreatment of an employee because of their gender. According to the report s release by the Institute for Women’s Policy Research (IWPR, 2017), on average, women that are employed full-time earn approximately 80 cents for every dollar earned by men.†¦show more content†¦Alternately, an employee can file a violation claim based on their constitutional rights and seek a declaration. Legal Governance: Title VII of the Civil Right Act of 1946 is an important regulation that has raised awareness on anti-discrimination laws in today’s workforce. President Lyndon B. Johnson signed the landmark legislation and noted that: â€Å"Our generation of Americans has been called on to continue the unending search for justice within our own borders. We believe that all men are created equal. Yet many are denied equal treatment. We believe that all men have certain unalienable rights. Yet many Americans do not enjoy those rights. We believe that all men are entitled to the blessings of liberty. Yet millions are being deprived of that blessings-not because of their own failures, but because of the color of their skin. †¦ But it cannot continue. Our Constitution, the foundation of our Republic, forbids it. The principles of our freedom forbid it. Morality forbids it. And the law I will sign tonight forbids it† (NYT, 1964). For that reason, political and executive leaders have ma de a commitment to educate their employees on equal rights and diversity the workplace. However, there are several organizations that are facing hardships because of their negative reputation on gender equality and racial bias. For instance, ride-sharing services such as Uber and Lyft are under fire for creating a toxic culture thatShow MoreRelatedGender Discrimination in the Workplace Essay2122 Words   |  9 Pagessex-based discrimination (Sex-Based Charges). Most of these gender related accusations are gender discrimination. Stephanie Sipe and Donna K. Fisher, both professors at Georgia Southern University, and C. Douglas Jonson, a professor at Georgia Gwinnett University, state â€Å"Gender discrimination occurs when employers make decisions such as selection, evaluation, promotion, or reward allocation on the basis of an individual’s gender† (Sipe, Johnson, and Fisher 342). Most of the time gender discriminationRead MoreEssay on Gender Discrimination in the Wor kplace2843 Words   |  12 Pagesdiscriminated against in the workplace, it is evident in census data; in 2013, among full-time, year-round workers, women were paid 78 percent of what men were paid. It is said that the organizations that are pro-equal pay, including some unions, support the idea that the government should set wages for all jobs. To the contrary, the organizations that are proponents of equal pay are not for job wages being set by the government-they wish to have the discrimination taken out of pay scales from withinRead MoreGender Discrimination in the Workplace Essay example2606 Words   |  11 PagesGENDER DISCRIMINATION IN THE WORKPLACE by NAME INTRODUCTION Women are one of the most groups being discriminated against today. They try very hard to fit in and be successful in their careers. Discrimination against women is found in many workplaces. Some managers try to fix this problem, but others just ignore it. Companies that pretend that gender discrimination doesn’t exist are usually the ones that get sued for it more often. Other companies try to avoid law suits by dealingRead MoreThe State Should Stay Out of the Employment Relationship1504 Words   |  7 Pages2007 Federal election, the Rudd Labor Government began work on its promises to re-shape Australia’s industrial relations system.† (Riley amp; Sheldon 2008) However, some people think that the state should stay out the employment relationship. This essay will argue that the state should stay in the employment relationship because it makes the roles and has the rights and responsibilities for the employee and employer in working environment. The state is an influential actor in employment relationsRead MoreGender Issues Associated With Age, Gender, Ethnicity Essay1455 Words   |  6 PagesThis essay looks at different contemporary issues associated with age, gender, ethnicity in the working environment; which will particularly incorporate a discussion of gender relations, stereotyping and sources of inequality. The purpose of this essay is to fundamentally consider how organisational culture, norms of work, stereotypes and son on may impact on the opportunities people have. I am going to focus on the inequalities and who does what sort of work in the general workforce and more particularlyRead MoreWhen People Think Of Discrimination, They Tend To Think1254 Words   |  6 Pagespeople think of discrimination, they tend to think back to older times of slavery, racism, and an underdeveloped country. Sadly, discrimination actual plays a large role in the workplace of today. Discrimination is defined as â€Å"treating a person or part icular group of people differently, especially in a worse way from the way in which you treat other people, because of their skin color, sex, sexuality, etc.† according to the Cambridge Dictionary (Cambridge University Press 1). Discrimination comes in manyRead MoreNon Discrimination Policies Of The Home Depot Company Essay782 Words   |  4 Pages Non-Discrimination Policy Name: Course Name: Course Instructor: Date of Submission: Non-Discrimination Policy Companies that discriminate on basis of a host of job-irrelevant issues, comprising race, sexual orientation, gender, disability, age and ethnicity put themselves at a competitive disadvantage as opposed to companies that appraise employees solely on their credentials and qualifications to work well. Given the high rates of discrimination encountering the workforceRead MoreOrganizational Success Is Increasingly Becoming Dependent On An Organization1627 Words   |  7 Pagesthe adoption of diversity management programs has been growing steadily due to the rate at which diversity is becoming prevalent and essential in the workplace (Simmons and Rowland, 2011). This essay critically evaluates and discusses organizational approaches to managing equality and diversity. 1.1 Purpose of essay The overall aim of this essay is to critically evaluate organizational approaches to managing equality and diversity. Snape and Redman (2001) stated that even among top and globalRead MoreGender Inequality in Workforce904 Words   |  4 Pages2005). However, in the past few decades, there has been gradual changes occurred in the Australian gender order (ibid.). Even though men are the dominant gender in the workforce, due to globalization, women gained more opportunity to have jobs in the workforce (Jones 1983). In addition, there are increasing number of women in Australian workforce after World War 2 (Broomhill and Sharp 2005). But still gender inequality has been ongoing debate in the workforce for many years (Lannin 2009). Many peopleRead MoreAchieving Gender Inequality Within The American Workplace Essay1462 Words   |  6 Pagespercentages of women in leadership roles will help secure gender inequality within the American workplace which is currently not present. In the workplace it can be especially difficult for women to reach positions of great power because they’re often targets of discrimination and disrespect. In the essay Lean In: What Would You Do If You Weren’t Afraid? Sheryl Sandberg gave us her experience of her feeling this gender discrimination at her workplace. Sandberg that she was listening to a guest of honor

Literature Criticism on How I Meet My Husband by Alice Munro free essay sample

He reveals to her that he plans on leaving, but promises to write to her. When the other women are told by the local gossip, Loretta Bird that Chris has left, Alice Kelling verbally abuses Edie under the mistaken impression that Edie and Chris has sex. Mrs. Peebles protects Edie, and Alice leaves too. Edie waits day after day at the mailbox for Chriss letter, which never comes. At the end of the story, Edie tells how she was courted for two years, engaged for another year, and then married to the mailman. This story shows that women are being discriminated by man and this story support the feature of undermines feminism. According to Michael Ryan, 2007, feminism came into being as a school of literary and cultural study in the 1970’s. It is concerned with how women’s live have changed over time and it asked what about women’s experience is different from men’s. For example, Edie as a women has been given a hope by the man, Chris Watters, that he promise to write to her a letter. Edie hope for a caring and concern man that will give her a good life in the future. At the end of it, the result is that Edie married to the mailman after Chris leave her and she start a new relationship with other man, the mailman. This storyline tells us that women’s live have changed over time and it asked what about women’s experience is different from men’s. Some of the feminists stated that women’s experience is the result of an essential ontological or biological difference of identity while the others claimed that it is the result of historical imprinting and social construction. This statement says that the real world of society in the late century has experienced that women are being discriminated by the man. The women have been stated as no responsibility and role towards the society. In Alice Munro short story, How I Meet my Husband, Edie is characterised as a normal and non-working women which have no role in the society as a leader or important person. In the past, women experience that they are being manipulate by a man just like in the short story that I have read. In the story â€Å"How I Meet my Husband†, a young girl named Edie is a victim. The writer shows that Edie is portrayed as a very naive teenage girl who falls in love and make a false judgment of what love is all about. This suggests that her judgment of love is very shallow. Chris is a man character in the story and he is undermines the oppression of women. For example, Edie easily give herself up to Chris by letting him to take the advantage of her. After Chris leave Edie, Edie keeps on waiting for the fake promise letter from him. However, after some time, Edie finally realise that the letter will never come and stop waiting. From this evidence, we can see that this story support that human culture has always been male- denominated. Edie have to surrender waiting for a reply from Chris and married the mailman. Male-denomination have forced Edie to change her life and continue her living. At the heart of feminist theory, it is the belief that society is wholly patriarchal, organised, controlled and ruled by the male sex, in the interests of men and with the aim of subordinating women to men in all areas of life, work and culture(Ryan M. ,2007). As a part of male domination, women were forced to give and accept every condition where male can denominated in the society. In my point of view regarding the short story â€Å"How I Meet my Husband†, I agree with the statement above that women were forced to give and accept every condition where male can denominated in the society. Edie as a woman character in the story is the victim of a man. Edie need to wait for a long time for Chris and at the end of it, she also accept the truth that Chris won’t look for her anymore. From the feminist lens, according to the story of ‘How I Met My Husband’, these theory is viewed from two different perspectives that is the reinforcement of feminism and undermine feminism. In a traditional gender role, men will be showed as a rational, very strong, protective and decisive whereby women will always be shown as a weak, emotional, nurturing and submissive. In the story ‘How I met My Husband’, the character of Edie is portrayed as an uneducated, naive young woman who fall in love and make a false judgment of what love is. The young women, Edie in the story show that the writer undermines feminism. Edie is described as a weak, hopeless and making a wrong decision about something. Apart from what we see on how all the character is being portrayed, female character is given negatives features. Women are seen as silly, emotionally unstable, judgmental, nondependent and weak. However, men in the other hand, are portrayed as strong, clever and successful, shows on how much the men are given the good features compared to women. In the story, the character of woman such as Edie, Alice Kelling, Mrs. Peebles, and Loretta Bird are shown as silly,emotionally unstable, judgmental, nondependent and weak. Edie is portrayed as an uneducated, naive young woman who fall in love and make a false judgment of what love is. She is described as a weak, hopeless and making a wrong decision about something. Mrs. Peebles is portrayed as a lazy woman, who does not know how to cook or do the house work and she easily to believe that what other people said to her especially from Loretta Bird, the town gossiper and noisy neighbour. Besides that, Alice Kelling is portrayed as woman who depends a lot on her fiance, Chris Watters. She willing to drive from the city to suburb just to convince Chris to marry her. It shows that women have an unstable emotional and nondependent. From this evidence, we also can see that the story of â€Å"How I Meet my Husband† shows that man has denominated the society. Women are being oppressed by the society and the application of feminist criticism and theory in the story is relevant to describe how women experience their life in the story.

Omnico Case Study Essay Example

Omnico Case Study Essay Omnico Inc Case Study Anne Floros Keller Graduate School Table of Contents Title Page†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 Table of Contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Statement of the Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Summary of the Facts†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3-5 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Works Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Statement of the Problem Omnico Inc is well below industry average in customer retention. Knowing that it costs more to attract new customers than it does to retain existing customers how should Omnico go about facing this challenge? Summary of the Facts Buddy Towers is an experienced member of the sales field at Omnico Inc. He has been the top salesperson 20 out of the last 35 years; therefore, he knows how to interact with the customers. He currently holds the position of sales manager and wants his employees to build relationships with their clients to strengthen their bond and retain their loyalty. However, he is very adamant that his employees are going to have to do this type of relationship selling on a golf course where not everyone feels â€Å"at ease. † A successful sales representative Laura Kilburn, who has been with the company five years backed up this sentiment by stating, (Rich, Spiro, Stanton 2008) Buddy you’re still old school. Today’s customers don’t come back to us because they’re our golfing buddy; in fact many of mine don’t even golf. We will write a custom essay sample on Omnico Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Omnico Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Omnico Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Customers not re-buy from Omnico only when our products and service improve their bottom line. Follow-up is important, surebut it involves a lot more than playing stupid games with the customer. Analysis Both Towers and Kilburn have substantial arguments. However, first Towers argument of relationship selling is going to be looked at first. According to Spiro, Rich Stanton (2008) relationship selling involves trust, cooperation, commitment and information. These are very intricate concepts to get customers to â€Å"buy† into. The customer wants to believe that they’re a unique individual with their own set of wants/desires and not just someone that is going to be receiving the same sales speech as the rest of the general public. The major element in to achieving this is through open communications and building rapport with the customer. If it’s a product that’s being sold to them the salesperson has to access their needs. Why are they purchasing the product or service? Is it a situational factor? Maybe it’s someone who is selling snow plowing tools and will just need this equipment during the winter months. Maybe the customer is trying to solve a problem as in if they don’t receive â€Å"x† amount of plows by 8am Tuesday morning all city employees will have a delay in getting to work. Maybe the snow plow the company is currently using only holds 2 tons of snow, but the ones we’re selling hold 4 tons of snow. Therefore, they become more efficient and productive by having our equipment on the line. By involving that customer in the process they feel you’re specifically looking to solve their problem not just make another sale. If the customer is concerned about the cost there could be a possibility that they need to see the benefits of obtaining the service. For example, the service employee might say, â€Å"Your employees will be off the roads by 11am versus 1pm with our special plowing system enabling them to get to other tasks at hand. If you purchase them now since you’ve been a long term customer of ours I will offer you a 10% discount if paid within the first 30 days. † However, this needs to be able to have the employee empowered to make these decisions as well. In Tower’s case he wants to build the relationship by doing a round of golf. However, as Kilburn pointed out not all employees or customers are entertained with golfing. This is where it becomes imperative that employees are empowered to make this call on how/where to build this relationship with the customer. The employee could find out if there are any common interests they share and discuss business while potentially going on a morning jog, sharing a cup of coffee at a local Starbucks, getting dinner at the trendy new Thai restaurant, or just even speaking over the phone if the customer is too busy to meet in person. It is the customer that keeps the company in business so it is the employers business to keep the customer content. Finding out how much time the customer has ahead of time and preparing their presentation beforehand will lead to less objections and unnecessary follow-ups. It could be possible the customer is more business focused and doesn’t want a friend but wants to get straight into business. In this case a phone conversation might be the best bet. Recommendations It is necessary for Omnico to set an obtainable objective, for example to retain 70% or more of customers by 3rd quarter of 2012. According to Abrams (2009) these are some great examples of keeping the relationship with the customer and maintaining loyalty: * Contact top customers (list of at least 10-25) quarterly * Keep the company name out there by advertising with emails, newsletters and networking * Give current customers good deals so they don’t feel new customers are prioritized before them * Keep a database of all past and current customers to be able to contact them quickly Also, have the customers leave feedback on the website and (or) respond to surveys. This way the company could continue to build upon their strengths but also improve their weaknesses as well. Conclusion It is critical in order for Omnico to remain as a leader in the business market to implement relationship selling in their strategy. It is imperative to know the needs of the customer and ask the appropriate questions to see what their concerns/needs are and follow-up with the pertinent information necessary. If Omnico retains 70% of all current customers that only leaves 30% that they will need to attract as new customers. Works Cited Abrams, R. (2009, March 25). Strategies: make customer retention priority no. 1. Retrieved from http://www. usatoday. com/money/smallbusiness/columnist/abrams/2009-05-29-customer-retention_N. htm Spiro, Rich, Stanton, R. L, G. A. , W. J. (2008). Management of a sales force. New York City, NY. : McGraw Hill.